Former Detroit Lions Calvin Johnson Jr. and Rob Sims stopped by FOHSE headquarters to speak with Leo Wilson and Londo Masterman about how they’ve built the Primitiv brand over the last five years. As cannabis entrepreneurs, they’ve expanded their vision by advocating for innovation, wellness, and the role of medical cannabis in athlete recovery.

They speak to implementing FOHSE fixtures in their flower room, company culture, and being advocates who actively work toward the de-stigmatization of cannabis among athletes. Their journey highlights how cannabis sport performance is becoming part of a broader discussion around health and recovery in professional sports.

During Cannabis is PRIMITIV, you can hear Johnson Jr. talk about his own experiences with pain: “It’s no fun dealing with pain. When you have chronic issues that you have to deal with, it limits you. It’s like banging your head against a wall to try and make it work. You know, functionally, you can’t work when you are swollen all the time.” His personal story reflects the growing acceptance of medical cannabis as a natural alternative to traditional pain management.

And Sims shares how cannabis drives his passion and affects his personal life: “We try to create and build things around the idea that we want the next 30 years to be as good as the last 30. I want what will make me a great husband for my wife and a great father for my kids. I think cannabis is a big piece of that and what will help take it to the next level. That’s where a lot of our passion comes from; we want to have the best quality of life.” As cannabis entrepreneurs, both Johnson and Sims continue shaping the conversation about wellness, recovery, and the evolving role of cannabis sport performance in everyday life.